So, I have been thinking about exhibiting at my first tradeshow. My friend Amy, of Red Raven Studios, exhibited a few weeks ago at POOL tradeshow in Las Vegas. She was in the Cash and Carry section. I wanted to see if the show would be a good fit for garbella and to learn a bit more about the inner-workings of a wholesale trade show. I also knew that Amy could use some help. We have vended at a number of indie craft shows together and I know that having someone to help (or at least cover your booth while you go to the bathroom) is invaluable. So, I tagged along with Amy to help RedRaven Studios take on Las Vegas.

Amy of Red Raven Studios exhibiting at POOL
We got to meet a lot of great designers, small-biz owners, and entrepreneurs- all of whom were really smart, inspiring women from Pittsburgh! It is funny that it took going to Las Vegas to meet local Pittsburgh people!
It was striking to see how similar indie Craft Shows are to tradeshows, yet how some aspects were very different. The community of vendors seemed to be just as friendly, open, and supportive as the indie craft fair community. There was a good amount of overlap at this show, meaning I had seen or heard of maybe 20% of the vendors through the indie craft fair scene. There were also larger brands and higher end designers who wouldn’t quite fit the market of indie craft shows.
The buyers seemed to be the most strikingly different component compared to an indie craft fair. Many buyers were operating on a tight time budget and were on a mission. That is not to say that the buyers are not friendly; we met lots of super nice buyers. There is just more of an understanding that they buyers have designers to find, orders to place, and a shortage of time.
All in all, POOL tradeshow seemed to be a really great venue for designers and makers that are new to the tradeshow scene. The organizers were friendly and helpful, the other vendors were great, and there are affordable options. POOL offers different tiers including Cash and Carry, Emerging Concepts, Co-op and Showroom. This set-up seems to allow for younger brands and veteran brands to find a section that suits different needs and budgets.
I have been trying to find vendor stories of tradeshow experiences and tips from veterans. I know that exhibiting at a tradeshow for the first time will give me lots of ‘real-world, first-hand’ experience, but I think it is important to be an informed consumer. Here are a few resources that have been helpful to me:
http://www.designspongeonline.com/category/biz-ladies
http://craftmba.com/
Three Tips for Using Wholesale or Trade Shows to Boost Your Biz
by Tara Gentile and Megan Auman
Any resources or tips that you want to share?